Tá quente, Brasil! 2025

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Inscreva-se para receber o estudo completo por e-mail e obter acesso a atualizações e informações exclusivas sobre nossas próximas pesquisas e relatórios.

O Brasil se movimenta

Quando se trata de Brasil, os contrastes estão em toda parte: duas facetas opostas de um só país.

A mistura de contradições tem se tornado o feijão com arroz da identidade brasileira, que gera um choque de temperaturas constante na nossa realidade.
Esse estudo mapeou 4 contradições quentíssimas no Brasil de hoje, que dão origem a movimentos que remodelam a identidade do brasileiro.

Tudo isso porque, para a FutureBrand, ter a capacidade de decodificar os movimentos que de fato estão moldando o futuro do nosso País é determinante na tomada de decisões de negócios com foco no amanhã.

O Brasil se movimenta

Quando se trata de Brasil, os contrastes estão em toda parte: duas facetas opostas de um só país.

Múltiplas fontes de informação

Em busca de respostas que decodifiquem o papel das marcas e dos negócios, nossa pesquisa ouviu:

+ 246,5 milhões

de buscas do Google

+ 2,9
milhões

de perfis analisados em redes sociais

+ 22,6 milhões

de menções captadas em redes sociais

+ 1000

sinais comportamentais identificados.

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